Top Small Business Offers to Explore Instead of Amazon

Our editors at WIRED independently select every product showcased, though we might earn a commission for any purchases made via our retail links.

If you're curious about Amazon but prefer to support smaller entities instead, we've assembled a selection of sales from beloved small businesses. From outdoor pizza ovens to iPhone accessories and even neighborhood bookstores, these deals are ready for you. Take advantage of these limited-time sales before they end tonight!

Considering doing some true Prime Day shopping? Don't overlook our comprehensive guide along with our running updates on standout deals.

Summer specials are currently underway at Solo Stove. Both their pizza ovens and fire pits are available at reduced prices, providing a perfect opportunity to gear up for the sunny season.

For fans of Apple products, Nomad offers a broad selection of premium accessories. Now is your chance to explore their site-wide sale and potentially grab everything you've been eyeing at a discount.

At WIRED, Steelcase's ergonomic chairs are among our top preferences, known for comfort and design. Rather than using Amazon, you can purchase directly from Steelcase's site and enjoy the savings.

Home textiles by Cozy Earth are exceptionally soft, ranging from sheets to luxurious towels and pajamas. If you've been waiting to splurge, their ongoing sale with the promo code WIRED gives you an extra 35% off, valid through July 11.

For those who struggle with temperature regulation while sleeping, Slumber Cloud’s innovative sheets are a must-have. They utilize phase-change material to maintain coolness, standing out among breathable fabrics like linen.

Glamnetic's press-on nails are among the finest in the market, offering style and adherence. A discount accompanies these and the brand's lashes, with a required code for a 25% reduction.

Shopping for books on Bookshop.org not only earns you free shipping during their Anti-Prime Sale but also supports local bookstores nationwide. Their collection offers both discounted titles and bestsellers with complimentary shipping.