Nestle's Plan to Phase Out Artificial Colors in U.S. Products by 2026

Nestle has made a commitment to eliminate synthetic dyes from all its food and drink products in the United States by the middle of 2026, joining a growing number of major food companies taking similar actions.

Recently, other companies have pledged to remove artificial pigments from U.S. products, including the announcement last week aiming for a 2027 target. General Mills, for example, plans to eradicate artificial colors from its cereals and school-served foods by mid-2026.

This initiative resonates with many American consumers; an AP-NORC survey indicated that approximately 66% support modifying processed foods to eliminate additives like synthetic dyes and additional sugars. This movement has influenced policies, with states such as California and West Virginia imposing bans on artificial dyes in school meals.

Legislators are also increasing regulatory measures. Texas' Republican Governor, Greg Abbott, recently approved a law mandating new warning labels on items containing synthetic colors or additives by 2027, warning consumers that the ingredients are considered unsafe for consumption in countries like Australia and the EU.

Federal oversight is expanding too, as efforts are underway to evaluate the safety of artificial colors. Before President Trump left office, initiatives were set to remove specific synthetic dyes from food supplies due to cancer concerns stemming from their past exclusion from cosmetics.

Nestle has previously set removal goals for artificial elements, initially committing to cease use by the end of 2015, although this goal was not fully realized.

The company has gradually reduced synthetic dye use in the past decade, noting that 90% of their U.S. products are free from such dyes. However, products like Nesquik Banana Strawberry milk still incorporate Red 3.

Nestle's efforts align with evolving nutritional preferences and demands from U.S. consumers. U.S. CEO Marty Thompson emphasized their endeavor to offer appealing options as consumer preferences continue to shift, underscoring the company's commitment to customer satisfaction and product adaptation.