Kraft Heinz Commits to Eliminating Synthetic Dyes from U.S. Products

Kraft Heinz, known for household names such as Jell-O and Capri Sun, has pledged to phase out all artificial dyes in their U.S. offerings by the year 2027. This initiative is part of their commitment to cleaner ingredients and health-conscious standards.

Immediate Changes in Product Development

Effective immediately, the company has decided not to introduce any new products in the U.S. market that contain synthetic colorings. This policy reflects a strategic shift aligned with growing consumer demand for natural ingredient options.

Contextual Backdrop

The decision follows a recent initiative from Secretary of Health and Human Services Robert F. Kennedy Jr., who called for a ban on artificial dyes in food products. This move aims to address health concerns and align with public interest toward safer consumables.