NFL's Week 1 Matchup Streaming Free on YouTube in Brazil

In an unprecedented move, YouTube will be streaming an NFL Week 1 game at no cost, showcasing the Kansas City Chiefs playing against the Los Angeles Chargers. This game will unfold on September 5th in São Paulo, Brazil, and marks a first for YouTube as a comprehensive live NFL game broadcaster.

Reflecting on the past year, it's notable that audiences invested a staggering 350 million hours in watching official NFL content on YouTube. This comes as an extension of the platform's collaboration with the NFL, aiming to connect football enthusiasts around the globe through an interactive and community-focused viewing event.

Globally, YouTube and YouTube TV users, except for those in Canada and select other regions, will have access to the game. Additionally, local TV networks in the respective teams' markets will broadcast the game, providing more viewing options.

Currently reigning as the most popular streaming service in the United States, YouTube held 12% of March's streaming viewership, underscoring its influence in the digital media landscape.

It's worth mentioning that YouTube TV already hosts some NFL games through their existing subscription-based deal for out-of-market matches. This subscription service offers a wider TV network collection, designed to replicate traditional cable bundles.

For those eager to plan their viewing parties, the complete 2025 NFL schedule will be unveiled mid-week at 8 p.m. ET.