Celebrating Small Business History through Signage

Tod Swormstedt's lifelong passion lies not in the realm of small businesses themselves, but in the signs that proudly signal their existence throughout communities.

This deep interest led him to establish a unique venue in Cincinnati in 1999: the American Sign Museum.

A Century of Signage and Dreams

The museum showcases artifacts that span over 100 years, capturing the spirit of enterprising individuals. Though some businesses endure, most are relics of the past.

Swormstedt reflects on the essence of American entrepreneurship: 'It's an ode to the backbone of America—small businesses.'

A Collection Like No Other

Housing over 800 signs, along with 1,500 photos, 175 artworks, and 300 tools, the museum is a celebration of American sign artistry.

These items remind us of the courage to innovate and the prosperity that follows successful ventures.

Keeping Memories Lit

'Through these signs, the legacy of these businesses endures,' Swormstedt remarks.

As you turn the final corner of the museum, you'll find craftsmen like Tom Wartman and Bing Reising, who continue the neon sign-making tradition, crafting new signs for iconic brands like 'CBS Evening News.'