Krafton's Ambitious Search for the Next Big Hit After PUBG

Krafton, renowned for PUBG, currently has 26 games underway. From this lineup, 12 are expected to debut over the following two years, aiming to capture new audiences.

In a recent corporate update, Krafton outlined its strategy to intensify focus on its pivotal gaming domain. The company is adopting a methodical framework to cultivate enduring Franchise Intellectual Properties (IPs).

Strategic Steps Towards Franchise IPs

Over the last year, Krafton has reinforced its leadership in creativity while concurrently upgrading its game development processes and publishing strategies. They anticipate aggressive development of new titles by 2026, each poised to evolve into robust Franchise IPs. Simultaneously, there is a concerted effort to broaden the PUBG IP Franchise.

The company describes its '26-project development pipeline' as a structurally deliberate procedure, embracing early-stage validation and decisive checkpoints. They deem this integral for the roadmap ahead.

Expansion Plans for the PUBG Ecosystem

Krafton remains committed to enhancing the PUBG experience. This includes broadening the franchise to tap into PUBG’s signature gunplay and mechanics. The goal is to construct an ecosystem where users innovate and share their creations.

PUBG continues to thrive, maintaining its status among the top played games, with nearly 200,000 players engaged concurrently.

Venturing into New Frontiers

Looking beyond traditional gaming, Krafton is exploring the possibilities of integrating its gaming technology into other fields, such as physical AI and robotics. These are seen as long-term potential breakthroughs.