Auracast's New Path to iPhones

Auracast, a Bluetooth-based broadcasting feature, faces an adoption hurdle due to major tech players like Apple not embracing it yet. Apple's ecosystem, which holds over half the market share in North America and around 28% globally, could drastically change Auracast's landscape if native support were introduced through a simple firmware update.

However, Apple has been silent on adopting this feature, and there isn't much optimism regarding a change in its policy soon. But a company named Atitan has stepped up with a solution—introducing a small gadget called the splitR, designed to bring Auracast functionality to various devices, including iPhones, by attaching to their MagSafe area.

Atitan's splitR: A Potential Game-Changer

This disc-shaped transceiver not only upgrades an iPhone to transmit and receive Auracast broadcasts but also works with other non-Auracast compatible devices. By connecting through USB-C or 3.5mm cables, or even wirelessly in future versions, the splitR can convert traditional Bluetooth connections into Bluetooth LE Auracast signals.

With the accompanying connectR app, anticipated to launch on both Apple and Android platforms, users will be able to find available broadcasts, manage connected devices, and even create personalized listening groups. Additionally, the app aims to integrate social features, enabling users to engage with friends through posts and chats.

Wide Applications and Accessibility

An intriguing aspect of the splitR is its potential to revolutionize the home audio setup. Users can connect it to a speaker for mobile streaming or broadcast audio from TVs or turntables wirelessly to headphones or speakers throughout their home using Auracast technology. Unlike some systems that restrict broadcasts to within their ecosystem, the splitR supports any compatible Auracast audio device, increasing its usability.

The device also holds promise for enhancing accessibility. Particularly in spaces like concert halls, airports, or places of worship, Auracast can offer an improved audio experience for individuals needing hearing support, thus pushing it further into the mainstream.

Towards Mainstream Adoption

During a CES demonstration, the Auracast's potential for personal and accessible broadcasting was clear. The splitR stands out with its easy setup compared to other more cumbersome solutions in the market. Atitan is enthusiastic about making the system intuitive and is planning a Kickstarter campaign to boost the splitR's launch. A waitlist for the app is already in place, signaling growing interest.