Major Developments from CES 2026: Day 0 Insights

AI and Semiconductor Innovations Take the Spotlight

Although CES 2026 officially kicks off today, many of the major announcements were revealed during the preliminary press conferences and early happenings on Monday. Artificial intelligence dominated the discussions, with chip manufacturers setting the agenda and numerous brands leveraging the early opportunity to quietly introduce significant hardware updates.

LG's Commitment to AI Expansion

LG embraced the concept of 'Affectionate Intelligence,' positioning AI as the unifying element across a variety of products from televisions to home appliances and robotics. Though much of the equipment had been pre-announced, the keynote offered a cohesive vision of LG's technological integration strategy, showcasing enhancements like OLED TVs, Micro RGB panels, and its ultra-thin Wallpaper TV.

The standout feature was the introduction of CLOiD, a humanoid robot for home use, which concluded the presentation with demos that were as much about entertainment as they were about practicality. True to form, LG's CES ambitions remain grand, though some aspects seem distant from immediate realization.

NVIDIA's Vision for a Physically-AI Integrated Future

NVIDIA's presentation was notably comprehensive, targeting AI infrastructure over consumer GPU topics. CEO Jensen Huang announced the Vera Rubin supercomputer platform, and updates to NVIDIA’s open AI software, robotics capabilities, and autonomous driving technology.

Discussions emphasized 'Physical AI,' autonomous vehicle systems, and substantial data center technology, illustrating NVIDIA’s vision for redefining the future of computing beyond the traditional scope of graphics card sales.

Intel's Strategic Shift in PC Market

Following NVIDIA, Intel's talk presented the new Core Ultra Series 3 processors, dubbed Panther Lake. Developed using the advanced 18A process (sub-2nm technology), these chips aim to elevate AI functionality in computers, promising better graphics, enhanced efficiency, and superior local AI capabilities.

Intel's strategy was clear: the company is committed to regaining its competitive edge in high-end laptops amidst the growing pressures from AMD, Qualcomm, and Apple.

AMD's Evening Focus on AI-Enriched Chips

Closing the press day, AMD's keynote emphasized AI while delivering substantive announcements such as the Ryzen AI 400 laptop processors and refreshing their desktop line, notably with the Ryzen 7 9850X3D.

While similar to NVIDIA and Intel in its AI focus, AMD distinguished itself with announcements directly impacting this year’s product lines, affirming their practical market relevance.

Sony's Continued Investment in the Afeela Project

Sony's CES narrative once again revolved around Sony Honda Mobility and the Afeela electric vehicle. Updates included a refreshed prototype, broader delivery frameworks, and enriched entertainment features like PlayStation Remote Play.

The story, rehashed from its 2020 introduction, showed Sony prioritizing mobility and software over traditional consumer electronics at the event.

Lego's Innovative Step with Smart Bricks at CES

In a surprising debut, Lego introduced Smart Bricks at its first CES conference, marking a 'Smart Play' era with sensors, audio, and wireless capabilities embedded in standard Lego blocks.

Launching later this year with Star Wars-themed sets, the initiative highlights Lego’s pivot towards interactive play, operating independently of digital apps or screens.

Additional Highlights from Day 0 at CES

Several businesses opted for quieter yet impactful announcements outside the main press briefings. Samsung extended its product lineup with new screens, audio devices, and computers; Anker brought forward innovative charging solutions; meanwhile, Amazon's minor updates continued refining Alexa and associated smart home equipment.

Engadget's team engaged in hands-on experiences with numerous products during the Pepcom mini-show, offering previews into devices expected to launch throughout the year.

With the press day concluded, the CES show floor is set to open, featuring diverse exhibits from Lenovo’s tech, automotive technology, smart home innovations, and a host of unexpected demos. Ongoing coverage, including insights and recaps, will be available all week through Engadget's platforms.