Samsung Introduces AI-Driven Innovations at CES 2026: Key Highlights

Revolutionary TVs, Audio Devices, and AI Integration Take Center Stage

CES 2026 began with a major presentation from Samsung, one of the fair's biggest contenders. Presenting their "first look," Samsung flaunted an array of advanced home gadgets infused with artificial intelligence. The spotlight was on new televisions, audio systems, and projectors, along with revamped gaming monitors and soundbars.

Several showcased products weren't truly new but were pre-released gradually by Samsung, like the minimalist Music Studio speakers and latest Micro RGB TVs. Noteworthy was an undisclosed statement piece, a 130-inch Micro RGB TV held by a distinctive metal frame with built-in speakers. While visually striking, it leans more towards an imaginative concept than a commercial contender just yet. No immediate sales plans have been disclosed, but if produced, it is projected to be exceedingly pricey.

Micro RGB TV Range and Pricing Adjustments

The rest of Samsung's Micro RGB television collection may become slightly more attainable this year. After unveiling a 115-inch proof of concept model priced at an astonishing $30,000 last year, Samsung is rolling out smaller, more common sizes such as 55, 65, and 75 inches. While these models' costs remain undisclosed, they are expected to undercut the previous pricing. For enthusiasts, larger models ranging from 85 inches to 115 inches will also be available. This line promises complete Rec.2020 color spectrum coverage, surpassing even the best OLED displays.

Music Studio Speakers: A Design Marvel

Post-presentation, we had the chance to inspect Samsung's Music Studio speakers, the 5 and 7 models, in their demo zone. These wireless models support both Bluetooth and Wi-Fi. The Studio 5 includes a four-inch woofer complemented by dual tweeters. In contrast, Studio 7 features a 3.1.1 configuration with multidirectional speakers, promising an "all-around 3D sound experience." The standout attribute of these speakers is undoubtedly their captivating design.

Freestyle+ Projector: Portability Meets Intelligence

Among the pre-CES unveilings was the Freestyle+, a compact projector that sees improvements in brightness and AI integration. Like its predecessors, it remains barely noticeable. Executive VP Hun Lee of Samsung's Visual Display Business remarked, "Freestyle+ embodies the goal of creating adaptable displays that integrate effortlessly into diverse living spaces. By blending true mobility with AI-powered optimization, Freestyle+ streamlines access to consistent, top-tier viewing experiences anywhere."

Hidden Surprises and Advanced Sound Experiences

In the demo zone, products unmentioned on stage were revealed, such as the HW-QS90H soundbar—a variation of the renowned HW-QS90 series aimed at those preferring not to have a subwoofer clutter their living spaces. This comprehensive 7.1.2 soundbar boasts 13 drivers, including four bass systems under the "Quad Bass Woofer system".

The Pervasive Influence of AI at CES

The overarching theme of Samsung's presentation was the transformative potential of AI across its products, with demonstrations showing AI being used in ways such as muting soccer game commentators, managing refrigerator recipes, and even improving laundry efficiency. Essentially, Samsung sought to emphasize their commitment to making AI central in their device ecosystem.

Further Samsung Insights Await

Anticipation builds for what Samsung will next unveil during CES. Meanwhile, discussions and hands-on evaluations are available for in-depth perspectives. Although the official event coverage is extensive, the primary show was concise, captured within an hour-long session.