L'Oréal Unveils Cutting-Edge Beauty Tech at CES 2026

Innovative Hair Styling with Infrared Technology

In recent years, L'Oréal has consistently introduced innovative beauty technology at CES. For the 2026 showcase, the spotlight is on three revolutionary products: the 'Light Straight + Multi-styler,' and the self-explanatory LED Face Mask and LED Eye Mask.

Despite their straightforward names, these devices are anything but ordinary. Take the Light Straight, for example, which utilizes infrared light to create the necessary heat for hair styling. On the other hand, the LED Face Mask distinguishes itself from similar products by companies like Dr. Dennis Gross, offering a flexible and lightweight alternative to the typically rigid designs.

Although I haven't had the chance to see them in person yet, the images of the LED Eye Mask suggest they are remarkably pliable and transparent, with visible internal bulbs and wiring. When the lights are on, some sections of the mask are bathed in red light, enhancing their unique appearance. In certain photographs, they even resemble wireless earbuds when stored in a compact case.

Advanced LED Facial Care

Considering the detailed press release, the ultra-slim silicone mask is still a prototype, developed in collaboration with LED solution specialists. This mask is designed to deliver targeted light therapy directly to the skin in auto-timed 10-minute sessions. While this concept echoes many existing red light therapy products, L'Oréal claims its uniqueness lies in the advanced, transparent design, which incorporates a safe microcircuit to control precise emissions of red (630 nm) and near-infrared light (830 nm).

As this product is slated for launch in 2027, pricing remains undisclosed. Nevertheless, Guive Balooch, L'Oréal's global tech VP, suggested it would fall below the highest priced offerings in the market.

Addressing Common LED Mask Concerns

A common issue with full-face LED masks is the dry sensation they leave on the skin due to the necessary application on clean, dry skin. In response, L'Oréal plans to release a complementary serum specifically designed to enhance the mask's moisturizing benefits and improve the overall light treatment experience.

Guive Balooch also hinted at future advancements, focusing on formulations tailored to work synergistically with these LED devices.

Revolutionizing Hair Styling with Light Straight

The Light Straight device is another highlight, using infrared technology similar to L'Oréal's AirLight Pro for styling hair. Standard hair straighteners generally reach temperatures in excess of 400°F, potentially damaging hair proteins and cuticles. Reflecting on my past experience of setting my flatiron to 425°F, I now prefer a milder 330°F.

L'Oréal asserts their technology offers exceptional styling at lower temperatures to maintain hair health. The Light Straight's glass plates stay below 320°F while reportedly styling hair three times faster and twice as smoothly.

Equipped with proprietary algorithms and machine learning, the device adapts to user movements, maximizing personal results. Although specific pricing and release details are not yet available, the Light Straight remains a promising example of exploring healthier beauty solutions.