Viewing Guide: Samsung's 'The First Look' at CES 2026

Samsung Shakes Up CES Schedule with Evening Lead

Once again, Samsung dominates CES, a tech event where many giant brands like Apple, Microsoft, and Google are not present or have pulled away from. This absence gives Samsung the opportunity to shine brightly with a wide array of innovative products—from cutting-edge phones and laptops to futuristic refrigerators and AI-powered robots. In a change of pace for CES 2026, Samsung is shifting its usual Monday midday press conference to take the main stage with a Sunday evening showcase.

Recently, Samsung has been steadily revealing bits and pieces of what they'll present in Las Vegas through frequent press releases. Many tech enthusiasts eagerly await a progress report on the Ballie robot, a popular device from past exhibitions which has yet to make its anticipated 2025 debut.

Tune In to Samsung's CES 2026 Event Live

Catch Samsung's presentation live from the Wynn Hotel in Las Vegas this Sunday, January 4th, starting at 10 PM ET. The event can be viewed through Samsung's official YouTube channel, their Newsroom, or on Samsung TV Plus.

Anticipations for Samsung's CES 2026 Exhibition

TM Roh, Samsung’s DX Division CEO, will take the spotlight to outline the company's innovative strategies and aims for the coming year, including enhanced AI-powered consumer experiences. Additionally, SW Yong, the Visual Display Business head, and Cheolgi Kim, in charge of Digital Appliances, will reveal their plans for future developments in their respective divisions.

For specific details, keep an eye on Samsung's Advent-calendar-like routine of early announcements released daily as CES approaches. Thus far, we anticipate detailed information on their forthcoming micro RGB televisions, featuring screens sized from 55 to 115 inches. Furthermore, we will see new AI-driven appliance lines billed under Samsung’s Bespoke AI brand name, and the introduction of two new Music Studio speakers and the Freestyle+ portable projector.

Prior to the festive season, Samsung unveiled several advanced gaming monitors, with the Odyssey model particularly grabbing attention with its 32-inch 6K display and glasses-free 3D capability. Expect this and possibly other related models like the 27-inch Odyssey G6 and G8 to appear at CES.

There’s a chance that even more revelations will be made just hours before Samsung's CES event commences, and if so, they'll be added here with real-time updates.